To represent the interests of the natural and complementary healthcare products industry by ensuring that the views and interests of the industry are recognized by those institutions at home and within Europe that are involved in matters relating to our sector.
To build and nurture close relationships with other relevant partners/institutions in and outside Ireland e.g. DoHC, FSAI, IMB, IAHS, IPU, the European Commission, the European Parliament, HFMA, EHPM, IADSA, ECHAMP, ECH, ESCOP, etc
To be regularly consulted in draft decisions made by, for example, the DoHC, the FSAI, and the IMB, which relate to matters affecting our sector and sub-sectors.
To provide our members with information, advice and other ‘value added’ services.
To promote industry self- regulation in terms of product, promotional and distribution standards.
To work together as an association of member companies towards a healthier Ireland.